Brief Job Description: Individuals in this job are responsible for managing all search engine optimization activities such as making content, keywords strategy, link building for website strategy to increase rankings in all major search networks and drive organic traffic to the website.

Personal Attributes: The individual must have good written and oral communication skills. The person should be a quick learner with an ability to comprehend and communicate information effectively. The individual is also required to have good analytical and quantitative skills to be able to interpret and analyze the campaign results.                                         

                                         NATIONAL OCCUPATIONAL STANDARDS (Nos.)

♦ INTRODUCTION TO DIGITAL MARKETING

♦ SEARCH ENGINE OPTIMIZATION (SEO)

♦ SEARCH ENGINE MARKETING (SEM)

♦ ONLINE MARKETING

♦ DIGITAL MARKETING

♦ SOCIAL MEDIA MARKETING (SMM)

♦ GOOGLE ADSENSE AND AFFILIATE MARKETING

♦ GOOGLE ANALYTICS